Brushing Wrong? New Campaign Aims to Transform South Africa’s Oral Health Habits

Better brushing starts with the right brush — and it’s easier than you think.

A new nationwide campaign by oral care specialists Ivohealth and GUM is addressing a surprising issue: most South Africans aren’t brushing their teeth as effectively as they could.

The Better Brushing initiative, supported by local dental professionals, aims to improve brushing techniques and emphasise the importance of toothbrush design in preventing gum disease and supporting overall health.

“Plaque isn’t just a cosmetic concern — it can lead to inflammation, bleeding gums, and is linked to serious conditions like heart disease and diabetes,” says Dirna Grobbelaar, Oral Hygiene Advisor at Ivohealth. “Using the right brush makes all the difference.”

What Makes a Better Brush?

GUM’s clinically developed toothbrushes feature ultra-soft, tapered bristles that clean gently and effectively beneath the gumline — the starting point of most oral health problems. Manual options like the GUM PRO Sensitive and GUM PRO+ include ergonomic grips that guide the correct brushing angle, improving patient outcomes and making it easier for dental professionals to recommend the right tools.

Inclusive Brushing Solutions

The campaign also promotes inclusive designs like the Balene brush, with its dual-sided head ideal for people with disabilities, dexterity challenges, or children developing fine motor skills. For tech-savvy users, Oclean sonic brushes provide a high-tech clean with built-in coaching to improve technique.

Expert Advice for Every Smile

To support the campaign, Ivohealth has launched an online brushing hub offering expert tips, product comparisons, and tailored guidance for every stage of life — from kids and orthodontic care to sensitive gums.

Brush Better Today: Speak to your dentist or oral hygienist for personalised oral care advice. Visit the Better Brushing Hub at www.ivohealth.co.za/better-brushing for professional tips, and join the conversation online using #BrushBetterWithGUM.