Body20 Cares Raises Over R150 000 for CHOC Childhood Cancer Foundation

Body20’s charitable arm, Body20 Cares, has raised an impressive R151 525 for the CHOC Childhood Cancer Foundation SA through a nationwide campaign that ran from April to May 2025.

The initiative, in partnership with The Cows, saw 50% of all new joining fees from Body20’s 47 studios donated to CHOC — helping support children fighting cancer and their families.

A Campaign Driven by Compassion

“This initiative is incredibly close to our hearts,” said Johan Laas, Head of Marketing at Body20. “At Body20, we believe that caring for our communities, especially for the most vulnerable among us, is not optional. It is a moral imperative. We are deeply honoured to stand with CHOC in supporting children and families navigating one of life’s hardest journeys.”

Mandela Day with a Difference

The campaign wasn’t Body20’s only act of kindness this year. For Mandela Day, the team visited CHOC’s children’s home in Diepsloot, Johannesburg, where they were welcomed by house supervisor Zotha Ngobese.

The home provides accommodation for up to 15 children and 15 caregivers, offering cooked meals, emotional support, and a safe space during treatment periods — a vital service given that local hospitals like Chris Hani Baragwanath do not provide overnight accommodation for parents.

Ngobese proudly shared that CHOC kept its doors open throughout the pandemic, closing for only two days during COVID-19. “The need for support never paused,” she said.

More Than Money: Meeting Real Needs

In addition to raising funds, the Body20 team delivered essential items from CHOC’s wishlist — from toiletries to household necessities — underscoring the brand’s commitment to practical, hands-on support.

Wellness with Purpose

“We’ve always said that wellness goes beyond physical training,” Laas added. “It’s about connection, compassion, and how we show up for those in need. Body20 Cares is more than just a campaign – it’s a brand promise to use our platform for good.”

This partnership with CHOC highlights how brands can merge business goals with social impact, making a lasting difference in the lives of those who need it most.