As parents, it’s tempting to believe that if a toddler is eating enough, they must be healthy. But looks can be deceiving. Hidden hunger is a form of malnutrition where children consume enough calories, but lack key vitamins and minerals like iron, zinc, vitamin A, and iodine. These deficiencies can impact growth, immunity, and brain development — often without obvious signs.
Simangele Masuku, Dis-Chem Baby City Clinic Regional Manager, explains:
“A child can look fine on the outside but still lack key nutrients. Parents often don’t realise that malnutrition isn’t just about being underweight or visibly sick. It’s about what’s missing on the inside.”
How It Happens
Hidden hunger is most common when toddlers transition from breastfeeding to solid foods. During this stage, many become fussy eaters or gravitate towards refined snacks. While filling, these foods lack the nutrient density required for proper development.
Globally, challenges such as food insecurity, poverty, and limited access to fresh produce exacerbate the problem, particularly in developing countries like South Africa.
Why It Matters
Nutrient deficiencies don’t just affect physical growth. Research shows that children with hidden hunger may face:
- Delayed brain development
- Poor concentration and learning difficulties
- Lower academic performance later in life
- Weakened immunity and frequent illness
These outcomes extend beyond the child — they affect families, communities, and even national productivity.
Breakfast: A Secret Weapon
With September as Malnutrition Awareness Month and Better Breakfast Month, the spotlight is on the power of the first meal of the day. A nutritious breakfast can be one of the simplest, most affordable tools to combat hidden hunger.
Try:
- Oats with milk and fruit
- Scrambled eggs with wholewheat toast
- Fortified cereal with unsweetened yoghurt
“A balanced breakfast sets the tone for the rest of the day,” says Masuku. “It helps toddlers get the nutrients they need to grow strong and stay healthy.”
Practical Steps for Parents
Small, steady changes can make a big impact:
- Offer colourful fruits and vegetables daily.
- Choose fortified staples like maize meal and bread.
- Include iron-rich foods such as beans, lentils, eggs, and chicken.
- Limit ultra-processed snacks high in sugar, fat, and salt.
- Encourage variety, even in small portions.
Masuku adds:
“It’s not about perfection, but balance. Small, consistent improvements can transform a child’s health.”
Takeaway
Hidden hunger is a silent but serious threat to toddlers’ health. With awareness, balanced meals, and the right daily habits, parents can help ensure children get not just full bellies, but full nutrition for lifelong growth and development.
