As part of the Disney 100 celebration, Disney presents the Wonder of Play. Disney stories have been part of culture as we know it for 100 years now and through Disney products, from Disney, Marvel, Star Wars and Pixar, we hope to provide opportunities for families to come together in shared play, creating excitement & sparking imaginations.
Recent insight indicates that children are not playing like they used to, and shared imaginative play is under increasing threat. Disney’s Wonder of Play campaign looks to use its wide catalogue of consumer retail products to help parents engage their children’s imagination and encourage play.
The benefits of play
• Shared imaginative play has a crucial role in children’s development. It is proven to positively impact both adults and children by ‘exercising’ the imagination, which if neglected can impact a child’s journey to creativity and inventiveness
• Play sparks imagination, happiness, wonder and joy, and builds resilience from an early age
• It brings families together and strengthens bonds between parents and kids, and whole family wellbeing
