The year end is fast approaching which requires one last push until we see the arrival of the new year. At The Harvest Table, our passion and goal is to ensure we’ve met the needs of both our loyal existing customers and new ones.
Based on the American tradition, Black Friday provides retailers an opportunity to welcome new customers by offering massive discounts on products. Beyond serving as a sales booster, we perceive Black Friday as a means to deliver our health-centric message to potential new families who may have harboured curiosity about our products without committing to purchase.
According to recent evidence, 57% of South African consumers are choosing to delay their purchases until products are put on sale or offered at a discounted price. This positive trend sets the stage for a successful Black Friday event. “The Harvest Table is dedicated to providing products that improve people’s overall health and well-being. With Black Friday right around the corner, we believe it is the perfect opportunity for both new and existing customers to take advantage of reduced prices and prioritize their health even more,” says Cath Clark, founder of The Harvest Table.
The rise of Ecommerce in South Africa has significantly boosted sales during the highly popular Black Friday event. However, for customers facing financial struggles, this shopping extravaganza can often add to their burdens. That’s why we advocate for a balanced approach to ensure their well-being. As Black Friday approaches, here are our top tips for consumers.
- Plan Ahead
Enjoy the festive spirit of the holidays without the stress of last-minute gift shopping in December by taking advantage of the amazing deals during the Black Friday weekend.
- Stay vigilant against marketing tricks
Many companies advertise their Black Friday offers as incredible deals, but oftentimes, the savings may not be substantial. Familiarize yourself with the price history of the products you’re considering to make sure you’re getting a genuine discount and not falling for mere “marketing hype”.
- Shop with purpose.
Compile a list of essential products that you require. Keep to your list and practice self-control to avoid indulging in unnecessary items during your shopping experience.
- Support Local
Use this opportunity to support local, smaller businesses. Small businesses often don’t have the same margins as bigger retailers so when you see local businesses offering discounts, seize the sale.
Escape the burden of buyer’s remorse by utilizing our Black Friday consumer tips to benefit your family and pave the way to a successful start to the new year. Shop BFSALE23 at The Harvest Table online store and get up to 30% off site-wide on www.harvesttable.co.za. This offer includes all Harvest Table products and great deals on over 50 leading wellness brands they stock online.