by Media Xpose

One in three mothers who shop for nappies at Clicks choose the Clicks Made 4 Baby DryProtect range, which recently won Product of the Year 2023 in the Baby Care Category, establishing it as a leading baby care brand.

28 August, 2023: South Africa’s leading health, beauty and wellness retailer, Clicks, is pleased to announce that its Made 4 Baby DryProtect range has been voted Product of the Year 2023 in the Baby Care category. This accolade was conferred by Product of the Year, the world’s largest consumer-voted award for product innovation, and stands as a testament to Clicks’ commitment to delivering innovative and high-quality products that resonate with the needs of consumers.

“We are deeply grateful to our valued customers for choosing Clicks branded products and acknowledging our ongoing commitment to providing exceptional value coupled with superior quality,” says Dr Melanie van Rooy, Head of Clicks Marketing. “Especially during these challenging times, our customers can rely on the consistency of value that Clicks offers across all our ranges and services.”

The Clicks Made 4 Baby DryProtect range has not only secured the Product of the Year title, but has also established itself as a leader in the nappy category. Clicks Made 4 Baby DryProtect nappies have a highly absorbent core with a leak guard, have resealable straps and include a wetness indicator. They are dermatologically approved and CANSA endorsed for skin safety.

The range holds the distinction of ranking no. 1 in terms of volume sales, showcasing its popularity and effectiveness among consumers. Notably, one in three mothers who shop for nappies at Clicks choose the Clicks Made 4 Baby DryProtect nappies, further underscoring its favour with consumers.

Clicks offers an extensive range of quality baby products both online and in standalone Clicks Baby stores, with the latest addition being the Walmer Park branch, set to open on 31 August. Clicks Baby stores can be found in Menlyn Park, Mall of Africa, Centurion, Gateway, Brookside Mall, Table Bay Mall and Canal Walk.

Clicks’ customers can also sign up for Clicks Baby Club, a loyalty programme catering to expectant mothers, parents, and guardians of children under 36 months. This programme offers exclusive savings and benefits, including cashback rewards on most baby products. Members enjoy a standard 4% cashback on eligible items, with the opportunity to double that cashback to 8% when using an FNB card on Tuesdays.

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