Ingane – Our Story

by Media Xpose

Ingane, meaning “child” in Zulu, is more than just a baby and kids clothing brand; it’s a celebration of South African culture, family, and heritage. At the heart of Ingane lies a deep respect for the earth and a commitment to preserving the essence of African languages and traditions. The logo, featuring an elephant, embodies strength, wisdom, and a connection to the roots of the land. Each little footprint imprinted in the diverse cultural patterns represents the footsteps of generations, leaving an indelible mark on the fabric of time.

iNgane was conceived a few years ago during a visit to an expo, and the glaring absence of products that feature sayings in Siswati, Zulu, Xhosa and many of the other widely spoken languages in the country. While English and Afrikaans offerings were plentiful, there was a notable lack of representation for other Proudly South African languages. This realization sparked the idea for iNgane, a brand dedicated to celebrating South Africa’s linguistic diversity. iNgane now boasts offerings in 8 languages and growing.

Ingane has already achieved several milestones, including the launch of its global store, featuring on well-established platforms like Mama Magic, Baby’s and Beyond!, as well as placement into our first boutique baby shop – KidoCo Baby & Toddler in Centurion. The product range features quirky sayings in seven different languages, with favourites including “Ntwana,” “Akulalwa!,” “My Liefde,” “Asibe Happy,” and “O Kae?”. The brand aims to celebrate the cultural diversity of South Africans both locally and abroad, encouraging customers to let their little ones express themselves in all languages. “It is a great conversation starter!”

Our Products

Family traditions give us a way to celebrate and create memories that last for generations but also, there is something so special about little ones in outfits that reflect their joy and personality.

iNgane offers stylish 100% organic cotton babygrows and kids tees to match their style and family legacy. The incorporation of Shweshwe patterns adds a touch of authenticity and cultural significance. Products are available from 3 months to 9 years old with a view to expand the product range into Shweshwe inspired swaddles and pillows to reflect the vibrancy of colour and fun. At iNgane we often say we are a little “outfit” with a big South African personality.

All our products are sealed with 100% compostable packaging, 100% love and a fresh scent of baby powder. Dress your little one knowing every detail is created for environmental kindness and your baby’s comfort.

Our Vision

Our vision is to create an all-inclusive brand for the nation, starting with the little ones who will carry the flame forward.

Our Mission

To give the best comfort, style, and freedom of expression to your little ones in a sustainable way that guarantees the future of their planet.

Visit us at www.ingane.co.za

Socials: @ingane_za

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