KENDALL + KYLIE is a global lifestyle brand created by beloved style icons and fashion authorities, Kendall and Kylie Jenner. With a unique and unparalleled presence across the digital landscape, Kendall and Kylie have defined themselves as two of the most popular icons and personalities of this generation, with over 350 million fans globally.
Their clothing captures the unpredictable essence of today’s young fashion lover: confident, stylish, on trend and in charge.
By designing for their own lifestyle and tastes and identifying with the woman they inspire, the KENDALL + KYLIE brand serves an ambitious audience of taste makers who appreciate authentic style and who have influence among their immediate peers and social groups.
The KENDALL + KYLIE audience are social media followers and savvy web users who closely follow fashion trends every season.
The brand emulates the sensibilities of the multifaceted, fast paced, jet-set lifestyle of the Jenner sisters: Kendall inspires her designs from sophisticated, classic, feminine silhouettes made sleek and contemporary; whereas Kylie brings eclectic originality and a signature cutting edge to each collection.
“The Jenner sisters are icons of this generation, their social media influence is unprecedented, incomparable and phenomenal. The individual taste levels of both Kendall and Kylie are interpreted perfectly into the collections, creating harmony and balance with an ability to pull
in consumers from ages 13-30. The product is premium, the fabrics and manufacturing methods eco and sustainable, and the price tag easy on the pocket”, explain directors of The 51 Group, Nitsa Comninos-Rose and Terri-Lee Mitchell.
The KENDALL + KYLIE ready-to-wear collection is constructed in premium fabrics across fashionable silhouettes perfectly styled for day wear, activewear, occasion wear, swimwear and underwear.
“The sought after Kendall + Kylie apparel collection adds increased choice to our fashion emporium offering,” says Vicky Leach, Head of Ladieswear for Edgars, “a global brand that we now proudly offer to fashion lovers in South Africa.”
The KENDALL + KYLIE Summer 2022 collections are exclusively available at selected Edgars stores as well as online at Kendallandkylie.co.za
KENDALL + KYLIE is exclusively distributed in sub-Sahara Africa by 51 Apparel, a subsidiary of The 51 Group (Pty) Ltd.