Let’s cycle those Hills – The SPCA and Hill’s Pet Nutrition announce the Chains are for Bikes, Not Dogs Campaign for the Cape Town Cycle Tour 2025

by Media Xpose

The Cape of Good Hope SPCA, in partnership with Hill’s Pet Nutrition, is excited to announce the Chains are for Bikes, Not Dogs campaign, which will form part of the iconic Cape Town Cycle Tour 2025 on 9 March. This initiative aims to raise much-needed funds for the SPCA and drive awareness around the importance of compassionate pet care, particularly highlighting the issue of dogs being cruelly chained up.

The campaign features Jack, the spokesdog who spent years chained, out of sight and neglected. His life was a heartbreaking reminder of the cruelty that many dogs experience every day. Jack was rescued from these harrowing conditions by the SPCA’s Inspector Taljaard, and today, he is not only recovering but thriving with the help of Hill’s. As the spokesdog for this campaign, Jack’s story symbolises hope, resilience, and the potential for second chances. Hill’s has been providing the essential nutritional care Jack needs during his recovery, aligning with their ongoing commitment to promoting healthier, happier lives for pets.

“We’re proud to partner with the SPCA on this meaningful campaign. Jack’s story, like that of many other rescued animals, highlights the importance of not only rescuing animals from cruel conditions but also supporting their recovery with proper care and nutrition,” says Jackie Quail, Shelter Channel Manager at Hill’s Pet Nutrition.

A campaign with purpose: The campaign highlights the SPCA’s broader mission to combat animal cruelty while promoting responsible pet parenting. The Cape Town Cycle Tour serves as the perfect platform to amplify this message, bringing together cyclists and animal lovers to pedal for a cause that goes beyond the race – it’s about giving every dog a chance at a better life.

Did you know that it costs the SPCA between R300 and R1000 to break just one chain and an additional R2 500 to R5000 to help one dog heal from an embedded chain injury!

How to get involved: Whether you’re a seasoned cyclist or a compassionate supporter, there are numerous ways to take part in this campaign. You can register for the Cape Town Cycle Tour 2025, raise funds for the SPCA, or make a direct donation. Every contribution helps the SPCA continue their life-saving work for dogs like Jack, who are still waiting for their chance at freedom.

“Let’s ride to ensure chains remain on bikes – not dogs. Register today, donate, or break the chain with a symbolic contribution. Your support helps the SPCA continue its life-saving work, giving every dog the chance to live a life free from cruelty,” Quail concludes.

For more details, to register, or to donate, visit the Cape of Good Hope SPCA website

Visit the Hill’s website for more information

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