Mineral Fusion: International Beauty Brand launches in South Africa with Fan-Favourite Products

by Tia

South Africa’s beauty enthusiasts are in for a treat as MINERAL FUSION, the international brand known for its hyper-allergenic, cruelty-free formulas, is excited to launch a few of their favourites into the South African market. Loved worldwide for its clean, effective products, Mineral Fusion brings its best-sellers to local shores, allowing South African consumers to experience the power of minerals and botanicals in their beauty routine.

Innovative, multitasking, and packed with rich pigments and minerals, Mineral Fusion products do more than just enhance beauty—they improve the skin’s health, leaving it better than before. The brand is powered by “Good For You” skin ingredients, blending lightweight minerals, nourishing botanicals, and age-defying antioxidants into every formula. The result? Supple, glowing, and protected skin that enhances your natural beauty.

“We are thrilled to bring Mineral Fusion to South Africa, a market that truly values clean, effective beauty products,” said Catherine Emmerson, CEO of Naturally Lovely – official distributors of Mineral Fusion. “Our formulations are designed to deliver superior results while caring for the skin. Every Mineral Fusion product is crafted with care, ensuring that it performs well without compromising on quality or skin health.”

Some of the fan-favourites that are available include:

Mineral Fusion Sheer Moisture Lip Tints – R390

Hydrating & Firming – Your lips but better. All the go-to ease of your fav lip balm with a pop of colour and yummy Vanilla-Mint flavour, Mineral Fusion Sheer Moisture Tint boasts a hydrating mix of Shea Butter and peptides

Mineral Fusion Brush on Mineral Powder Sun Defence SPF 30 – R950

Sun-shielding power in a powder. A weightless wonder, Mineral Fusion’s SPF 30 Brush-on Defence is a transparent mineral sunscreen powder that cuts shine, blurs pores, sets makeup, and looks like skin while warding off harmful UV rays (and imminent sunburns). Totally transparent to match all skin tones, no chalky look included. Built-in soft brush for all-over and targeted application

Mineral Fusion 3-IN-1 Colour Stick – R590

The all-in-one colour go-to. Mineral Fusion 3-in-1 Colour Stick is a lip tint, cheek tint, and eyelid colour pop in one super easy twist tube to streamline your makeup routine. Just pat on with fingertips throughout the day for a subtle shimmer and glow.

With a commitment to creating hyper-allergenic and cruelty-free formulas, Mineral Fusion remains a top choice for those who prioritise clean beauty. The brand’s multitasking formulas offer more than just aesthetic appeal—they nourish, protect, and enhance the skin, making it healthier with every application.

Mineral Fusion’s launch into South Africa marks an exciting chapter for beauty consumers seeking high-performance, skin-loving products. 

Available online from

www.faithful-to-nature.co.za; https://www.wellnesswarehouse.com & https://www.takealot.com

Mineral Fusion is ready to help South Africans make the switch to clean, effective beauty.

For more information please contact info@naturallylovely.co.za

Instagram  –  @mineralfusionsa

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