Sprout, a leading South African e-commerce platform specialising in family-focused products, is excited to announce the addition of Mokki sunglasses to its collection. The launch marks the first time Mokki’s award-winning, high-quality eyewear is available in South Africa.
With children’s eyes more sensitive to UV rays than adults, they are especially vulnerable to long-term eye damage. According to the World Health Organization, by the age of eighteen, children’s eyes have already received 80% of their lifetime UV exposure from the sun. Unprotected exposure during childhood can also increase the risk of issues like cataracts and age-related macular degeneration later in life.
Renowned for their unique design and durability, Mokki sunglasses offer crucial protection against harmful sunlight and screen exposure—an essential safeguard for young eyes, helping to protect them from the long-term effects of UV rays and blue light.
Originating from Oslo, Norway, Mokki has been a beacon of excellence in children’s eyewear in Europe for over 31 years. Founded by Mr. Moshe Ohana, a passionate traveller captivated by Norway’s unique natural light, Mokki was born from his vision to create high-quality eyewear that reflects the essence of Scandinavian design while providing high-quality eye protection that supports lifelong visual health. Since inception, the brand’s commitment to quality and design has earned international acclaim, making Mokki a trusted name in Europe for parents seeking the best protection for their children’s eyes.
“With South Africa’s high UV index, protecting children’s eyes is more important than ever,” says Daniella Degens, Brand Director for Sprout, South Africa. “Mokki sunglasses not only provide vital protection against harmful UV rays but also reduce blue light exposure from screens—an increasingly important concern in today’s digital age. Given South Africa’s intense sunlight, safeguarding young eyes has never been more critical. Launching in South Africa for the first time, Mokki stands out with its clever Click & Change system, ultra-durable construction, and industry-leading UV protection. The unique shape of the arms ensures sunlight can’t enter from the sides, providing complete coverage for sensitive eyes.
“We’re excited to introduce these award-winning sunglasses to South African families, blending functionality with contemporary Nordic style, and reinforcing our commitment to thoughtfully selecting products that support family growth, prosperity, and well-being. At Sprout, we are discerning about the products we offer—all of our ranges must meet exceptional standards, be distinctive, and align with our vision for family wellness,” Degens adds.
Mokki offers comprehensive eye protection, making them ideal for various activities, from daily use to snow and water adventures. Designed with advanced UV protection, the Everyday Frame features BLUEBLOCK UV400 lenses, providing 100% UV protection while filtering out 93% of blue light emitted by both the sun and screens. This ensures enhanced comfort for children in all conditions. For more active days, the Active Frames come equipped with POLARIZED UV400 lenses, designed to provide extra comfort in highly reflective environments like water, sand, and snow. The unique Click & Change system allows parents to effortlessly switch between stylish frames and lenses, ensuring that children always have the right eyewear for any occasion. The Kids Sunglasses sets include both an Everyday Frame and an Active Frame, available from Sprout in sizes 0–2 and 2–5 years.
Sprout’s Mokki range also includes specialised screen-safe glasses for children aged 2-5 that block blue light for a restful sleep, as well as Multiuse glasses for ages 8-14, designed to transition for both outdoor and indoor activities such as gaming, studying, and everyday device use. Additionally, there is a dedicated screen-only version for 8-14 year olds.
Made from ultra-durable, flexible materials, Mokki can withstand the demands of active play, offering peace of mind for parents while ensuring comfort for children. Each pair not only provides 100% UV protection essential for shielding young eyes from harmful rays but also effectively reduces eye strain and discomfort from screens. Built for active lifestyles, these robust, bendable sunglasses can be customized with interchangeable headbands and arms for a personalised fit.
As Sprout celebrates its third year of growth and success, the introduction of Mokki sunglasses exemplifies its dedication to stocking premier global brands that enhance the lives of families across South Africa. Visit www.sprout-store.com to explore the full range of Mokki sunglasses and other products.
About Sprout
Sprout is a premier e-commerce platform focused on curating a unique collection of products designed to support family prosperity and wellbeing. From award-winning infant care essentials to innovative eyewear solutions, Sprout is committed to providing families with the tools they need to thrive.
Follow Sprout on Instagram: @sprout_storeza
