The key to great skincare is understanding what your skin needs and when, layering products correctly, and committing to daily self-care.
Top Tip #1: Be Consistent
Stick to your routine morning and night, even when rushed or on holiday. Consistency is essential for healthy, radiant skin.
Top Tip #2: Use Products in the Right Order
Cleanse: Choose an exfoliating cleanser for oily skin or a gentle, vitamin E-enriched cleanser for dry and sensitive skin.
Tone: For oily skin, use a toner to clear excess oils, brighten, and tighten pores.
Serum: Apply serums before moisturisers for deep penetration.
Moisturise: Use oil-free moisturisers for oily skin and lightweight, intensive creams for dry and sensitive skin.
Top Tip #3: Use Products at the Right Time
Morning: Cleanse to prepare your skin. Apply serums and moisturisers with SPF 30 for protection against sun damage.
Evening: Cleanse to remove dirt and impurities. Use serums to enhance the skin’s natural repair process. Lastly, moisturise with a restorative cream – lightweight for oily skin, intensely hydrating for dry and sensitive skin.
E45’s face care range
The E45 Face Foaming Cleanser sweeps away dirt1a without compromising your skin’s natural moisture barrier.1b Gentle on delicate skin,1c it helps reduce inflammation,1d and leaves it feeling hydrated and nourished.1e
The E45 Daily Protect Moisturiser with SPF 30, UVA and UVB filters,2a and three emollient ingredients,2b soothes, softens, and protects sensitive skin from everyday pollutants.2c This intensely, long-lasting hydrating2d face cream with a lightweight texture2e helps restore your natural skin barrier.2f
The E45 Face Night Cream is an intensive moisturising3a and lightweight3b cream that promotes skin recovery3c from daily damage. Formulated with five deeply nourishing oils3d and a high concentration of antioxidants,3e it hydrates, softens, and replenishes,3f restoring the skin barrier overnight.3g
The E45 Hydrating Face Serum gives your skin an instant 48-hour hydration boost.4a Gentle and non-greasy,4b its clinically proven triple moisturising complex4c leaves your skin 55% more hydrated.4c
The E45 Lips & Dry Spots Balm is formulated for chapped lips,5a and small, dry patches on the body and hands.5b Made with purified lanolin,5c Vitamin E,5d and beeswax,5e this versatile balm leaves your skin feeling hydrated, soft, and supple.5f
The NEW E45 face care product range is available from selected independent pharmacies, Clicks and Dis-Chem stores. The range is also available from Takealot. For more information, visit E45 and join the conversations on Facebook, YouTube, Tik Tok and Instagram.
References :
- E45 Cleanser Final Claims Grid, October 2021.
- E45 SPF Day Cream Proof of Effect, December 2022.
- E45 Face Night Cream Proof of Effect, January 2023.
- E45 Hyaluronic Acid Serum Claim Support, January 2023.
- E45 Lips & Dry Spots Balm Proof of Effect, December 2023.
Adcock Ingram Healthcare (Pty) Ltd. Reg. No. 2007/019928/07. Private Bag X69, Bryanston, 2021, South Africa. Customer Care: 0860 ADCOCK/232625. www.adcock.com. 202407101016544. July 2024.
