The lazy mum’s guide to the no makeup makeup look

Who actually has time to contour cheekbones before the school run? Not us. And yet, we still want to look vaguely like we’ve got it together (even if the last time we drank a hot cuppa was sometime in 2022). Enter the No Makeup Makeup Look, the holy grail of looking polished but fresh-faced and glowier-than-thou, without really doing much at all.

When it comes to this barely-there beauty vibe, less really is more. The goal? To let your real skin shine through, with a little help from clever products that glide on effortlessly and enhance what you’ve already got. Here’s how to master the look with minimal time, zero fuss (and maybe even one hand holding a toddler).

Skin first, makeup second (or not at all)

Start with skin that says, “I drink three litres of water a day” (even when your hydration is 80% cold coffee). Beauty guru Azzah Awaldien Karriem swears by a hydrating moisturiser as her secret weapon: “If it’s tinted, even better. It gives you that glowy, natural look without piling on layers.” It’s basically your skin, but on a really good day.

Conceal strategically

You don’t need a full face of foundation – just dot a creamy concealer where it counts. Azzah’s advice? “Under-eye concealer is a lifesaver for tired mums.”

Brows are the silent heroes

Brush them up with a tinted brow gel. Azzah’s five-minute hack includes brows, mascara and a lippie: “Even when I’m in a rush, that combo instantly makes me feel put-together.”

Cream blush is your best mate

Dab a bit on the apples of your cheeks and maybe your lips. Azzah’s top three essentials? “Concealer, cream blush and lip gloss. That’s all you need for a quick, fresh-faced finish.” Want to get trendy? Go for coral or soft pink tones – 100% spring 2025 approved.

Curl those lashes (mascara optional)

A quick curl and swipe of mascara, and suddenly you’re bright-eyed and not-so-sleep-deprived. Add a neutral lip and gloss, and you’ve fooled everyone.