By: Charis Torrance
Nearly half of adults worldwide believe their ability to focus has declined — and in South Africa, those living with Attention Deficit Hyperactivity Disorder (ADHD) face even greater challenges. With ADHD affecting an estimated 2.5%–4.3% of the population, the condition remains under-recognised and under-treated. A 75% treatment gap in mental health, combined with digital overstimulation, has created what experts call a “perfect storm.”
This was the focus of the 6th Southern African Multidisciplinary ADHD Congress, held virtually in September under the theme “ADHD in the Digital Age: Thriving in a World of Distraction.”
The Attention Economy
“Smartphones, TikTok feeds and streaming platforms deliver an endless stream of dopamine hits,” says Prof Renata Schoeman, convenor of the Congress and Head of the MBA in Healthcare Leadership at Stellenbosch Business School. “For individuals with ADHD, who already wrestle with impulsivity and difficulty sustaining attention, this constant stimulation can be devastating.”
Studies show that 49% of adults feel their attention span is shorter than ever, while two-thirds believe young people’s focus has declined the most. Prof Schoeman explains that it’s less about shrinking attention spans and more about constant disruption: “Technology fragments focus and fatigues the brain.”
How Technology Affects ADHD
Frequent phone-checking — up to 80 times a day for many people — and media multitasking can worsen ADHD symptoms, including forgetfulness, emotional reactivity, and difficulty with organisation. For those already struggling with focus, this can strain relationships, heighten anxiety, and fuel stigma.
Yet technology isn’t all bad. From augmented reality (AR) tools that enhance sensory processing to mindfulness apps, online therapy, reminders, and digital planners, technology can become an ally when used intentionally.
Practical Strategies for Protecting Focus
Prof Schoeman recommends mindful use of technology for everyone, especially those with ADHD. Her strategies include:
- Build digital boundaries: Limit screen time, set “tech-free” periods, and reduce notifications.
- Prioritise depth over breadth: Encourage reading, journaling, and creative offline pursuits.
- Use tech mindfully: Choose productivity apps that support focus rather than overstimulate.
- Promote healthy downtime: Replace scrolling with walks, socialising, or reflection.
- Support for youth: Encourage better sleep hygiene and open conversations about screen use.
- Batch tasks: Group messages, emails, and social media into set time blocks.
- Deep focus techniques: Use methods like the Pomodoro technique to build concentration.
- Create screen-free zones: Establish bedrooms or family mealtimes as no-device spaces.
Rethinking Attention
“Attention is a resource, much like time or money,” says Schoeman. “We must choose carefully how we spend it.” By treating focus as a finite, precious commodity, and by using technology with intention, both individuals with ADHD and the wider public can protect their mental wellbeing in the digital age.
