Let’s Talk Boobs, Breadwinners and Being Prepared

October is Breast Cancer Awareness Month — and while the pink ribbons, survivor stories and charity runs take centre stage, there’s another side of the conversation we rarely have: what happens when Mum, often the family’s main breadwinner, gets seriously ill?

It’s not cheerful, but it’s vital — especially when you’re already balancing school lunches, work deadlines and parent-teacher evenings.

The Hard Truth About Breast Cancer in South Africa

According to 1Life Insurance, breast cancer is the most diagnosed cancer among women globally — and South Africa’s statistics are particularly concerning. Between 50% and 57% of women are diagnosed at a late stage (Stage III or IV), with Black women most affected by advanced diagnoses.

While survival rates in high-income countries exceed 90%, they fall to around 40% in South Africa. “This is concerning if we consider that these are the same women who form the backbone of South African households,” says Corli Basson, Business Manager: Underwriting at 1Life Insurance.

According to 1Life’s Women’s Survey, 48% of South African women are solely responsible for their household’s financial obligations. Yet many remain financially vulnerable without adequate life or dread disease cover — especially if the main breadwinner falls ill or passes away.

Health Checks + Financial Cover = Protection That Matters

Early detection still saves lives. Regular screenings are essential, and when breast cancer is caught early, it’s often treatable. But treatment is expensive, time off work means lost income, and recovery doesn’t come with a pause button for life’s other costs.

That’s where dread disease cover becomes crucial. “South African women need to prioritise both health screenings and financial planning to protect themselves and their families against the long-term impact of serious illness such as cancer,” Basson explains.

Why Dread Disease Cover Isn’t a Grudge Purchase

Think of dread disease cover as a financial life jacket. It pays out a lump sum if you’re diagnosed with a serious illness like cancer — helping cover treatment costs, home support, or school fees while you recover.

“Being a breadwinner means more than daily support,” says Basson. “It means safeguarding your family’s lifestyle and financial future.”

And yes, men should think about this too — men can get breast cancer, and the financial strain of illness affects every household member.

Honouring Strength, Protecting Futures

This Breast Cancer Awareness Month, 1Life Insurance is reminding families to pair compassion with preparation.

“Dread disease cover offers more than peace of mind,” says Basson. “It provides real financial protection during life’s toughest moments — ensuring the women who hold our families together are supported while loved ones focus on healing, not hardship.”

So, as you tick through your to-do list this month — flu shots, homework, birthday RSVPs — add one more: check your own protection. Because looking after yourself is the best way to look after your family.